fingerprint-icon SELECTED WORK

Some projects that I
have helped shape

A short selection of projects that demonstrate my approach to design problems and the impact of my work. This includes professional Product Design and UX/UI projects as well as passion initiatives in design and visual storytelling.

AI-native Design Work

Professional and personal projects that were created end-to-end using AI assisted design and development. My AI stack - Claude Code with Playwright, Ralph Loop and Claude Design alongside Figma make.

Complete Iceland travel planner platform with 100 tools, itineraries

Created after the confusion endured during a personal trip trying to sift between multiple tools. Its itineraries and tools already rank in Google AI Mode!

Personal Project Tool Design Deployed
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The Chief Brief - Looking at world news through a female lens

Complete AI-assisted design and development of the editorial site. Features like integrating video, shorts and intelligent search. Sanity for CMS.

Professional assignment Sanity integration Ready for Release
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Jarvis the Worry Jar - Stress Management web app

Passion project born out of a stressful week at work and exploring Claude Design. Integrated it with Claude code for refinement. Supabase integration.

Personal Project Web App Coming Soon
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My UX Collective Publications

Articles based on the my insights, experiences and reflections on design, UX processes and Design decisions based on both, user needs as well as business goals. These have been published on UX Collective, and have recieved mentions on platforms like General Assembly, Google Analytics, etc.

Creative Playground

Experimental projects born out of a passion for product strategy, fine-art photography, visual design and a cause that I feel passionate about - empowering women.

Shoot at Light - Fine art self-portraits

Shoot at Light - Visual storytelling through fine-art self-portraits

Surreal images about mental health, women empowerment, grief and climate change done as a creative outlet over the years.

Visual Storytelling →
Ministry of Munchkins - Motherhood community

Inclusive online community experience for mothers across the globe

Brought out 60+ real motherhood stories about topics like postpartum depression, reproductive health, LGBTQ+ parenting, child loss, interracial parenting.

Strategy + Visual Design →
Naari Story - Bedtime stories about inspiring Indian women

Extra-ordinary tales about 'ordinary' Indian women as Bedtime Stories

Publication design project that turned real stories about inspiring women across India into bedtime story format to make it accessible to young children.

Storytelling + Book Design →
Stylized thumbprint icon CAREER AT A GLANCE

A journey shaped by creativity and
conversion-driven thinking, solving
problems through impactful design.

Profile photo

12+ years as Product Designer

creating digital experiences with a ‘user needs meets
business goals’ mindset and a high bias for action.
I’ve worked on UX and UI projects with
organizations across industries.

My curiosity and hunger to explore an
international market and emerging technologies like
AI led me back to Uni again for my Master’s.

Key interest areas:

  • 0-1 Product design
  • Design strategy
  • AI-assisted design
  • Conversion-centric design
  • Storytelling
  • Sustainability
  • Agile framework
  • SEO focused UX

I Design

  • SEMLY PRO (2016 - 2024)

    Co-founded and headed Design
    here. I like to call it 'a crash
    course in growth and learning' -
    making mistakes, failing, getting
    back up and showing up
    everyday. This experience
    essentially 'shaped' me as a
    designer and leader.

  • CARWALE.COM (2014 - 2016)

    Worked as a UX Designer at the
    auto e-commerce giant in India.

  • HINDUSTAN UNILEVER LIMITED
    (2014)

    Started my UX career in UX
    Design and Research.

I talk about Design

I write about my UX insights and
reflections on UX Collective,
featured by General Assembly and
Google Analytics..

I also mentor fellow designers
through ADPList and Ladies that UX,
Amsterdam and design workshops.

MSc Digital Design

Amsterdam University of Applied
Sciences (2024-2025)

BDes Communication Design

National Institute of Fashion
Technology, Mumbai (2010-2014)

Know my journey in detail Download my cv